A&E Networks is latest TV network group to create original shows for Snapchat.
The cable programmer struck a deal with Snapchat parent Snap Inc. to develop shows that involve talent and brands from its networks like History, Lifetime and FYI.
The first such series is a reality show called “Second Chance,” which will debut on the social media platform in April. The series, developed by A&E’s in-house full-service agency 45th & Dean, brings exes face-to-face to explore the breaking point in their relationship. This is the first reality series being developed for Snapchat that is not based on an existing TV brand or franchise.
“A&E’s investment in mobile storytelling is exactly what Snapchat shows are all about: The ability to create premium and wholly original content for a mobile-first audience from some of the best storytellers in the world,” Nick Bell, VP–content, Snap, said in a statement. “We are excited to break new ground with A&E Networks on our first unscripted series, with a concept that we think is raw and relatable.”
See more at Ad Age.