Snapchat vs. Instagram: Which Stories Format Is Winning?

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Instagram Stories is this year’s “little black dress” of advertising–the hot-yet-versatile new look all brands need to have in the lineup.

“It’s so relevant and brings forward this real-time moment for brands to really wrap themselves in,” said Kyra Ulmer, evp of partnerships at Brand Networks.

Snapchat may have invented the vertical story format, but the Instagram clone has outpaced it with 200 million daily users, giving advertisers yet another reason to create commercials in portrait mode.

For brands and publishers trying to figure out which app is most appropriate for their content, audiences and ads, here’s a breakdown.

See the breakdown at AdAge.

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