This Supermarket Is Using Snapchat Stories to Show How Fresh Its Fish Is

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French supermarket chain U is taking advantage of Snapchat Stories — and the fact they disappear after 24 hours — to demonstrate that its fish really is freshly caught.

A campaign by TBWA/Paris put printed snapcodes on the origin labels of fish, connecting the customer to the Snapchat Spectacles of a fisherman, a sales manager, and a fishmonger. The content chronicled the fish’s final hours before arriving at the fish counter. It also proved it was fresh, as Snapchat Stories only last for 24 hours — so, if there was a story behind the origin label, that meant that the fish had arrived that day.

See the video at Creativity Online.

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