Advertainment studio BARK BARK, with offices in Atlanta, New York, and Los Angeles, is expanding its marketing content support of film, TV and streaming productions shooting in Georgia. Central to this expansion is the addition of Betsy Powell, BARK BARK’s new VP of client partnerships, theatrical.
Powell who brings extensive experience in theatrical marketing to BARK BARK in Atlanta, noted, “According to FilmLA, Georgia was home to more of the top 100 grossing films of 2016 than any other location. With 320 film and TV productions, generating $9.5 billion in economic impact just this past year, I’m excited to be a part of what happens next in Georgia. “
BARK BARK has been successfully delivering theatrical marketing and branded content across every platform from Snapchat to broadcast for over 10 years, and is increasing its Atlanta capabilities, further enhanced by Georgia’s vibrant production industry and the state’s new postproduction tax credits.
“With the boost from Georgia Film and TV tax credits, we are proud to be hiring more people and expanding our space in Atlanta to share our theatrical marketing content expertise with the growing community here,” explained SVP of client partnership, Karen Grant.
Following time in NYC working for the likes of HBO and Lifetime, Powell spent most of her career in Los Angeles, working for creative agencies, broadcast networks, movie trailer and feature film marketing companies on projects for every genre and scope. Among them, Aspect Ratio, New Wave Entertainment, Twentieth Century Fox, Buena Vista Pictures Marketing, and Warner Bros in-house theatrical agency. Prior to joining BARK BARK, Powell was CD of On Air and Short Form launching Jennifer Lopez’s English-speaking Latino network to the highest ratings in their history with a bicoastal campaign led by J Lo herself as chief creative officer.
BARK BARK has been crafting award-winning marketing content on every platform via its trio of offices in the country’s leading entertainment cities. Branded content, movie trailers, TV campaigns, Snapchat, teasers, BTS, VR-360, brand connections, and marketing content of every shape and size comprise BARK BARK’s support for the film, TV and advertising industry worldwide. BARK BARK also maintains exclusive relationships with such producers as Jennifer Lopez’ Nuyorican Productions, Sean Hayes’ Hazy Mills and ITV, the largest independent non-fiction series creator in America. At BARK BARK, Powell will work hand in hand with the management team including Karen Grant and Brian Tolleson in the company’s expansion.
Tolleson, president of the company, said, “I’m consistently impressed with Georgia. The State is wisely supporting the entertainment industry, consistently maintaining a small-business friendly economy, and keeping non-discrimination as a core value. Investing more here was kind of a no-brainer.”