As part of its ongoing mission to spotlight the connection between Church’s Chicken and the communities it has been serving for more than 65 years, the worldwide fried chicken brand announced it will be sponsoring and participating in Atlanta’s BronzeLens Film Festival for 2017. The film festival will showcase the fourth installment in Church’s ongoing “Church’s Loves” series – “Church’s Loves Atlanta” – which recently debuted globally on Nowness.com.
“The story behind ‘Church’s Loves Atlanta’ was the exact right fit for BronzeLens,” said Laura Reese, Senior Director of Media and Public Relations for Church’s Chicken. Reese and her team worked closely with BFG Atlanta as videographers for the film, which traces the rich cultural history of Atlanta from its early roots to its modern-day status as a capitol city for people of color. “We at Church’s Chicken have been in this community for decades and we believe the narrative here continues to unfold. So, we commissioned our own documentary to help tell the story of the people who live here day in and day out.”
Set against a backdrop of Atlanta’s many sides – from downtown to the suburbs and beyond – Church’s Loves Atlantafeatures real voices of the community and the ever-evolving culture of the urban experience. A history of music, education, civil rights, and, of course, food are all highlighted in the short film, with meaningful commentary from long-time residents and city leaders.
“We are proud to support the eighth annual BronzeLens event,” Reese added. “Church’s is excited to showcase the people, places, and stories that make Atlanta a city of hope and triumph. This film is our gift to the city.”
The 8th Annual BronzeLens Film Festival begins Wednesday, August 23rd and continues through Sunday, August 27th. A full schedule of events and screenings, as well as links to purchase event passes can be found online at the festival’s website – www.bronzelens.com. Guests are invited to share their own festival experiences by tagging photos, videos, and comments with #BLFF2017.