The idea is simple enough: Be the last person standing. On an island. Where everyone is trying to kill each other. This is the concept behind Epic Games Inc.’s “Fortnite: Battle Royale,” a campy survival video game that has swept the country.
“It is basically a phenomenon,” said Randy Nelson, head of mobile insights at the market analyst firm Sensor Tower, in an interview May 2. He pointed to teens and young adults as the game’s loudest audience.
“Fortnite: Battle Royale” has been available for fewer than eight months and already has a player base of at least 45 million, bringing in 3.4 million concurrent players for one epic day in February. Even Marvel Studios LLC is getting in on the action, featuring “Avengers: Infinity War” villain Thanos in the game for a limited time.