AMC Theatres is excited to announce that AMC Stubs A-List, which was launched about three months ago to stimulate moviegoing across all age groups including millennials, continues to deliver on its promise and potential.
During the traditional “slow period” at movie theatres in late August and September, as the summer blockbusters give way to school schedules, AMC Stubs A-List membership signups continue to greatly outpace the Company’s expectations, as more than 380,000 moviegoers are now A-List members. That’s a 120,000-member increase during the last six weeks.
A-List also is helping keep the box office hot at AMC, as A-List’s impact on attendance, along with AMC’s other attendance-driving initiatives and a robust film slate, has AMC in position to increase U.S. attendance year over year for the first time since 2015, excluding the positive impact from the Carmike acquisition.
A-List members are seeing a wide variety of movies, already having viewed more than 363 different movie titles in just under three months. Early program analysis indicates incremental movie-going frequency among members after joining the program is significant. AMC noted that more than 45 percent of A-List members were not previously signed up to its AMC Stubs loyalty program.
AMC also recently announced that its 12-month protection guarantee from the date of a member’s enrollment against any increases in A-List monthly pricing has been broadened to further provide consumers with a sustainable value. The 12-month protection guarantee for members of A-List enrolling anytime in 2018 now includes no changes in the pricing or benefits from the program within a member’s initial 12 months after joining the program.
From Adam Aron, AMC CEO and President:
“With 380,000 members enrolled in just three months, AMC Stubs A-List is demonstrating that it encourages moviegoers of all ages, locations and backgrounds to come to movie theatres more often, and they’re bringing family and friends along with them. The early success of this program is evident as AMC is projecting an attendance increase at our U.S. theatres for the first time in three years. This is very good for AMC, and very good for our guests and movie studio partners.”