CBS’ Joe Ianniello Looks To Strengthen Company

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CBS interim CEO Joe Ianniello is assembling an executive team that complements his strengths. In a rapid series of appointments, he’s racing to stabilize the scandal-shocked media company and perhaps cement his place at the top.

The decision to elevate Showtime boss David Nevins to chief creative officer addressed one of the longtime finance executive’s perceived weaknesses, his lack of programming experience.

It also is a signal to the CBS board that Ianniello is listening, and acting quickly, when directors insisted he streamline the reporting structure, sources say. Former Chairman and CEO Les Moonves had an unusually large number of direct reports. The promotion of Nevins addresses that.

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