By the end of 2018, Hulu will have added more subscribers in the second half of the year than it did in the first, CEO Randy Freer said in an appearance Tuesday at Business Insider’s Ignition conference.
That pace of growth would put it somewhere in the range of 24 million subscribers as 2019 begins. In recent years, Hulu has announced its subscriber tally at CES in early January. As of last year’s convention, it stood at 17 million, and the company reported 20 million in May at its NewFronts presentation.
“We need to get to 30, 40, 50 million homes,” Freer said. In order to get there, Hulu is rolling out customer-acquisition initiatives like a recent offer of 12 months of service for 99 cents a month, which proved “far more successful than we anticipated,” he said.