A video-streaming platform the Metro Atlanta Chamber launched last year as part of an initiative to market the metro region to next-generation talent is being acquired by a new media-services company.
Atlanta-based Areu Bros. Studios, the first major Latino-owned and operated studio in the nation, will take ownership of THEA, a streaming platform that attracted more than 1.5 million viewers during its first year and has caught the attention of industry leaders at film festivals.
THEA, which arose from the chamber’s ChooseATL program, showcases the story and culture of Atlanta through short-form content accessible to viewers on Apple Inc.’s (Nasdaq: AAPL) AppleTV and across iOS, Android and Desktop.
Its acquisition by Areu Bros. will enable positioning the platform for commercial scale and viability in the marketplace. Initial plans include expanding content, broadening distribution and finding a way to monetize the operation to benefit both THEA and its content partners.
“THEA had the incredible foresight to focus on the local experience when no one was focused on that space,” said Ozzie Areu, founder and CEO of Areu Bros. “We believe that we can provide THEA with the environment and resources it needs to reach its potential to not only change the local viewing experience in this new area of TV, but also provide unprecedented access to creators here in Atlanta and beyond.” See more at Atlanta Business Chronicle.